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  1. #1
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    Aug 2011
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    Hip-Hop Heraldry | ARTnews

    I was commissioned by artist Rashaad Newsome to do multiple collaborations over the past year.

    Rashaad Newsome knows a thing or two about heraldry, the medieval system of devising coats of arms. “It’s essentially a collage of things that represent social status, economic status, status as a warrior,” he says at his eighth-floor studio in New York’s Chelsea gallery district. The Royal College of Arms in London has even dubbed him an honorary pursuivant, a junior officer in the heraldic hierarchy. But Newsome’s symbology strays far from the knight’s helmets, coronets, fleurs-de-lis, and battle-axes found in conventional emblems. Instead his collages teem with Rolex watches, gold-capped teeth, Cristal champagne, and Italian sports cars—the stuff of hip-hop music videos. And while the 31-year-old artist incorporates these icons of status and wealth into the symmetrical format of traditional heraldry, he says, “I’m also taking a piss on this history.”

    The worktables in Newsome’s studio are strewn with cutouts of garish jewelry and gesturing hands plucked from catalogues and magazines to be pasted in his latest collages. There are also piles of imitation fur, a sheath of fake Louis Vuitton leather, and rhinestone medallions, all meant for his sculptural shields. On the floor and walls are ornate antique frames, to which Newsome seamlessly attaches little carvings of deep-dish wheel rims, gold chains, and other flashy accoutrements. He then takes the frames to a Long Island auto-body shop, where they are sprayed with colorful, sparkly “candy paint,” the kind used on tricked-out cars. “It’s luxury on top of luxury,” Newsome says, laughing. “I’m trying to pump as much excess into it as possible.” The framed collages and shields will go on display at the nearby Marlborough Gallery for his solo show “Herald,” starting October 20, the third installment in a trio of exhibitions devoted to his brand of hip-hop heraldry. (The first two were held at Galeria Ramis Barquet, also in New York.)


    Feature story Art News 10/27/11

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    READ MORE: Hip-Hop Heraldry | ARTnews

    Upon receiving these antique historic frames at MAC I new I was in for an intense project breaking into the art world. On first inspection I thought, What am I going to do with these old , broken & repaired wooden relics! After much thought & planning I realized I can use my refinishing background to turn them into art. I communicated with Rashaad to determine the colors & the details which he left entirely up to me. Applying bodyshop techniques to get the frames to the stage that I could start my airbrush skills took numerous procedures & days of man hours. Once this was ready I spent over 50 hours applying multi layers of base coats, metal flakes & vibrant candy colors. Each layer had hi-solid clearcoat applied to acheive the "MAC'simum" depth, clarity & shine. This particular piece is displayed in a private viewing room at MARLBOROUGH CHELSEA, NEW YORK.


    Frame is dropped off at MAC:

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    Frame has been prepped, sealed & primed... ready for ground color:

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    This is the first Metal Flake ground color:

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    More Metal Flake ground color:

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    Black basecoat with special effect Metal Flake:

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    Mutliple coats of hi-solids clearcoat for the final finish:

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    Finished product... Hip-Hop Heraldry.

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    Sea shell finished with multiple layes of pearl white & pearl gold:

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    Martino Auto Concepts


    East Coast's Finest Collision Repair Facility Celebrating our 24th Anniversary

    Factory Trained & Authorized by MERCEDES BENZ USA & BMW North America


    Concept to reality... it's MAC, or it's not.

    Joe LaPadula... I Build Cars
    #joemacbrand
    joe@martinoautoconcepts.com

  2. #2
    Join Date
    Aug 2011
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    New York "Big Apple"
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    1,110
    crossing over into the art world!

    making moves


    MWPhoto & Video
    www.facebook.com/MWPIX

  3. #3
    That's unique right there. Not every day you see that in a body shop!!
    Nick @ Synergy Detailing
    631-236-8613
    Facebook.com/SynergyDetailing

    2006 Dodge Viper SRT-10
    2012 Honda Civic Si

  4. #4
    Join Date
    Aug 2011
    Location
    Glen Cove
    Posts
    4,084
    Meeting of the minds...

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    Martino Auto Concepts


    East Coast's Finest Collision Repair Facility Celebrating our 24th Anniversary

    Factory Trained & Authorized by MERCEDES BENZ USA & BMW North America


    Concept to reality... it's MAC, or it's not.

    Joe LaPadula... I Build Cars
    #joemacbrand
    joe@martinoautoconcepts.com

  5. #5
    Join Date
    Jul 2012
    Posts
    1,015
    thats the coolest frame I have ever seen

  6. #6
    Join Date
    Aug 2011
    Location
    Glen Cove
    Posts
    4,084
    Click image for larger version. 

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    Martino Auto Concepts


    East Coast's Finest Collision Repair Facility Celebrating our 24th Anniversary

    Factory Trained & Authorized by MERCEDES BENZ USA & BMW North America


    Concept to reality... it's MAC, or it's not.

    Joe LaPadula... I Build Cars
    #joemacbrand
    joe@martinoautoconcepts.com

 

 

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